Amazon DSP

Run display ads on and off Amazon to reach buyers at every stage of the shopping journey.

Reach More Buyers

The largest Amazon sellers and vendors go beyond only running search-based ads. How? By running display ads with Amazon DSP (formerly Amazon Advertising Platform or AAP). Now you can run display ads on and off Amazon that generate awareness, snatch buyers away from your competitors, and convert more of the shoppers who visit your ASINs but leave without buying.

Similar ASIN, Competitive Targeting

Target shoppers who visit similar and competitive products to yours who haven’t purchased yet.

In-Market Audiences

Target shoppers who are actively shopping in your product category who haven’t purchased yet.